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AMIRI: A Complete Guide to Everything the House Makes in 2026

A Los Angeles luxury house, AMIRI is anchored by hand-finished denim, skeleton-appliqué sneakers and thick graphic jersey. Twice a year the collections show in Paris, and all the same this is an American business with an American studio. Its identity rests on one idea: take jeans apart, then rebuild in plain sight them with leather, bandana print or jacquard. Readers arrive here from different kinds of searches. A search for amiri clothing is aimed at the house, amiri jeans at the denim, amiri hoodie at the fleece and amiri men at the menswear it started with. The documented version is set out here, and the claims that do not survive checking are identified.

The founder, and what the record actually supports

The founder and creative director is Mike Amiri, an American designer of Iranian heritage. The CFDA profile and the about page contain the same wording, that he began hand-crafting unique stage pieces for legendary Los Angeles performers. Because that is the extent of what either source asserts, rock clients named in retail editorial stay reported and unconfirmed. Over ten years in luxury and projects for Helmut Lang, J Brand and RRL are attached to him by a press release dated 3 December 2014, and that is publicity, not confirmation. The same release announced his appointment as head designer of ready-to-wear and accessories at Buscemi, which almost every profile misses. No primary source supports the law-school backstory online, and his full legal name is not documented anywhere.

A founding year that has two citable answers

The label is dated to 2014 by most sources, which include the brand’s about page, the CFDA, its Italian minority investor and the main reference summaries. The December 2014 press release disagrees, putting the founding in 2013 in partnership with the retailer Maxfield. Both can be cited, which is why careful writing should not quietly pick one. The safest formulation is that the amirishoes house dates itself to 2014 while the earliest press release dates it to 2013. Nobody disputes the launch, an exclusive capsule carried through the Los Angeles concept store Maxfield. Maxfield is called a founding partner rather than the first stockist in that release, which goes further again.

Ownership, leadership and the financial picture

Majority ownership is held by Mike Amiri, and day to day the house stays independent. In 2019 the Italian group OTB, chaired by Diesel founder Renzo Rosso, acquired a minority stake on undisclosed terms. No percentage is public, which makes every published figure a guess. Adrian Ward-Rees became chief executive on 1 April 2023 after senior roles at Burberry and Dior Menswear, though whether he still holds the post is unconfirmed. That widely quoted $300 million sales line is a founder statement passed on by the press rather than an audited figure. Figures for valuation and net worth move around with no sourcing, and repeating them is a mistake.

The real size of the retail network

Separating owned stores from wholesale doors is the fix, since this is the most mis-stated area in AMIRI coverage. On the brand’s own retail-locations listing there are roughly 33 boutiques, several marked as coming soon, and trade reporting counts about 31 stand-alone stores in 2026 after Milan. The wholesale side is another matter again: around 150 luxury accounts, roughly 400 points of sale, and more than 160 retailers carrying the label. Much larger store counts fold those wholesale doors into owned stores and should not be repeated. Rodeo Drive in Beverly Hills took the first permanent store in 2020. Milan later became the first permanent European store, and London followed.

• United States: Beverly Hills, Los Angeles, Costa Mesa, Las Vegas, Dallas, Chicago, Atlanta, Miami, New York
• Europe: Milan, London, Paris, St Tropez
• Middle East and Africa: Dubai, Riyadh, Cape Town
• Asia and Latin America: Shanghai, Nanjing, Tokyo, Osaka, Nagoya, New Delhi, Mexico City

Denim, and why the house identity lives there

Denim is where the label began and remains its anchor, with repair as the operative verb. The jeans are worked by hand and then rebuilt in plain sight with contrast material, so the finish reads as irregular instead of machine-uniform. In circulation the fits are MX1, Stack, Thrasher and Shotgun, plus the roomier Carpenter, Baggy and MA Fit cuts. MX2 is a real model name, yet its collection pages returned no live products when checked in 2026, which makes it archive-leaning. The only MX3 is a women’s Baggy MX3, a no-waistband motocross hybrid observed at $990, rather than a men’s high-destruction jean. Bandana and Crystal are treatments applied across those fits, not fits themselves, so MX1 Bandana and Crystal Thrasher are the correct forms.

Footwear and the bones motif

The house calls the Skel Top Low its signature sneaker in its own product copy. A leather and suede basketball silhouette sits on a two-tone rubber sole here, carrying hand-cut bone appliqués, observed at $650. A different shoe again is the Skel Court, a canvas retro-court style carrying the same bones motif, high-top observed at $690. Stars Court takes that silhouette and substitutes bones for star appliqués, refreshed for Pre-Spring 2026. Here the MA-1 is a sneaker observed at $799 rather than a bomber jacket, even though MA-1 is the generic military bomber designation elsewhere. MA stands for the founder’s initials and heads MA Bar, MA Core, MA Quad, MA Fit and MA Skyline, while the Ryder Boot runs $1,090 to $1,290.

Jersey, shirting and the outerwear

The soft goods carry the same skeleton motif that defines the sneakers. The Bones Oversized Hoodie, Bones Fleece Zip Hoodie, Bones Stacked Hoodie and a Bones flannel overshirt are all confirmed pieces. The MA Core Logo Hoodie is the plain option, a cotton pullover with the MA icon and core logo, called a normal fit and observed at $650. Conflating the MA Core Logo Tee with the MA Bar Logo Tee is common, though they are different products made in different countries. Flannel is a founding pillar, not a seasonal add-on, and the MA Quad Bleached Flannel is observed at $1,290. Wool and leather varsity jackets and denim work jackets take outerwear higher on that same repair logic, but no flagship bomber is supported.

Where AMIRI is actually made

Origin varies by style, so the claim that everything is made in Los Angeles is false. The United States is the origin for the MX1 jean, the Stack jean and the MA Core Logo Hoodie. Los Angeles is the stated origin of the MA Bar Logo Tee, which is one product, not the range. The MA Core Logo Tee comes out of Italy, which catches out people who assume the jersey follows the denim. Footwear is made in Vietnam, including the Skel Top Low and the Skel Court Hi. Look harder at any jean labelled made in Italy, or any Skel-Top labelled made in the United States.

Observed prices, and discounting that is structural

The figures below are observed market listings read in 2026, not an official price list, and they move. Read them as bands, not fixed points. Tees open around $425, core jeans fall between roughly $750 and $1,100, hoodies go from about $650 into the $900s, and sneakers cluster between $620 and $800. Worked outerwear such as varsity jackets reaches $1,800 to $2,300 and above at list. Discounting is structural rather than exceptional, with in-season reductions of 40 to 70 percent at authorised multi-brand retailers and off-price channels. The sale floor caps what the secondary market will pay, so resale on standard pieces sits below retail.

Claims that deserve caution

A surprising share of published AMIRI copy repeats the same errors. The founding year gets presented as settled although two sources disagree, store counts are inflated because wholesale doors are folded into owned boutiques, and revenue is quoted as audited when it is really a founder statement. The most persistent product invention is a tiered MX ladder in which each number means heavier destruction, which reads like search-optimised filler. Treatments are promoted to fits, footwear names are merged together, and the MA-1 sneaker is described as a jacket. Last of all, there is no official outlet, whether online or physical. A July 2021 federal complaint carries the company’s statement that it does not have an AMIRI outlet store and has never authorised any person or business to operate one.

1. Ask, of any store count, whether it means owned boutiques or wholesale doors.
2. Read named rock clients as secondary-press reports rather than brand claims.
3. Read Bandana and Crystal as treatments, and MX1, Stack, Thrasher and Shotgun as fits.
4. Confirm origin on the label, because it varies by style.
5. Any resale offer should be measured against authorised sale prices.